ASO Audit Checklist 2026: App Store & Google Play Review
Use this checklist before a launch, pricing change, major feature release, or localization push. It keeps the audit practical: what users see, what stores index, and what you can improve next.
App name and subtitle match the strongest search intent.
Keyword field avoids repeats, protected terms, and irrelevant words.
Screenshots explain the product before the user reads the description.
Feature graphic, icon, and preview video match the same visual system.
Store listing is localized with translated screenshots where the market matters.
Ratings, reviews, and conversion data have a clear next action.
1. Metadata audit
Check app name, subtitle, short description, full description, and keywords first. Apple and Google both keep visible metadata tight: Apple app names and subtitles are limited, while Google Play titles and short descriptions have their own character limits. If the main value proposition is not clear in those fields, screenshots have to work too hard.
2. Visual asset audit
Review the first three screenshots, icon, feature graphic, and video together. Google says preview assets help promote apps across Play surfaces, and Apple lets you show up to ten screenshots plus app previews. Your audit question is simple: would a cold user understand the app from the first screenful?
3. Localization audit
A translated description with English screenshots is usually a half-finished localization. Check whether your screenshots, captions, metadata, and screenshots match the market. Google and Apple both support localized store assets, so high-potential markets deserve localized creative, not only translated strings.
4. Experiment audit
Apple's Product Page Optimization supports alternate product pages for testing icons, screenshots, and app previews. Google Play has store listing experiments. If an asset is important enough to debate, it is usually important enough to test with a clean hypothesis.
Official sources
Fix the audit in one place
AppLaunchFlow helps you refresh screenshots, ASO copy, promo videos, app icons, localization, and keyword tracking from one launch workspace.
Start FreeRelated Articles
App Preview Video Requirements 2026: Sizes, Rules & Examples
A practical guide to App Store preview videos and Google Play promo videos: duration, formats, poster frames, screenshots order, and launch workflow.
App Store Screenshot Specifications 2026: Sizes, Formats & Checklist
The 2026 App Store screenshot specification guide for iPhone, iPad, Mac, Apple Watch, Vision Pro, upload formats, and export planning.
ASO Keyword Tracking 2026: Monitor App Store Rankings by Country
Learn how to track App Store keyword rankings, monitor competitor movement, segment by country, and turn rank changes into ASO decisions.
Generate screenshots, ASO copy, localization, and store-ready assets in one workflow.