Start Free
Apple App StoreGoogle Play

AI App Preview &promo video generator.

Turn your real app screens into an editable App Store App Preview or promo video. AI handles the story, captions, pacing, and device motion. Review the finished draft, adjust anything you want, and export a video for your app launch or social campaign.

Watch Demo
dashboard.applaunchflow.com
AppLaunchFlow promo video editor demo

Trusted by 6,000+ app developers

0

assets exported

0

apps localized

0

countries

Real screens in. Motion out.

See your app become a launch-ready story.

AppLaunchFlow's AI plans the story, scene order, captions, pacing, and device motion from your real app screens—not generic stock footage. Review the finished direction, make an optional adjustment, and export.

01Real app screens
02AI-planned story
03Store + social cuts
Music app home screen used as a promo video source scene
Music app playlist screen used as a promo video source scene
Music app library screen used as a promo video source scene
Finished vertical app promo video created from the source screenshots
Workflow

How It Works

From screenshots to published promo video in three steps. AI creates the complete direction; you only review before export.

1

Upload

Add your app screenshots and select 'Promo Video' as the output type. Works with the same screenshots you use for App Store listings.

2

AI creates

AI plans the story, selects the scene order, writes concise captions, and applies pacing and device motion automatically.

3

Export

Pick your format (App Store sizes, TikTok, YouTube), quality settings, and export. Uses promo video credits from your plan.

Multi-platform Output

Export Formats

Export optimized videos for every platform. One storyboard, multiple outputs for maximum reach.

App Store Sizes

  • 6.9" iPhone (1320 x 2868)
  • 6.7" iPhone (1290 x 2796)
  • 6.5" iPhone (1284 x 2778)
  • 6.3" iPhone (1206 x 2622)

Social Media

  • 9:16 TikTok / Instagram Reels
  • 1:1 Instagram Feed
  • 16:9 YouTube
  • 4:5 Facebook / LinkedIn

Quality Options

  • MP4 (H.264) - Universal
  • WebM (VP9) - Web optimized
  • 720p (fast export)
  • 1080p (high quality)
Sizes, length, resolution per device

App Preview video specs

What Apple accepts for an App Store App Preview, and how Google Play's promo video differs. Resolutions follow Apple's App Store Connect specification table; AppLaunchFlow exports to these sizes directly.

15–30 seconds

Every App Preview must run between 15 and 30 seconds. The default poster frame is taken at 5 seconds; set your own so the muted thumbnail carries the message.

Up to 3 per device size

App Store Connect accepts up to three previews per display size, portrait or landscape, shown before your screenshots. Smaller iPhone sizes fall back to scaled 6.9" previews if you skip them.

H.264 or ProRes 422 HQ, ≤ 500 MB

Encode H.264 at 10–12 Mbps or ProRes 422 HQ, at most 30 fps, with stereo AAC (256 kbps) or PCM audio at 44.1 or 48 kHz. Files are .mov, .m4v, or .mp4 and no larger than 500 MB.

Google Play: a YouTube URL

Google Play has no upload field — the promo video is a public or unlisted YouTube link, 30 seconds to 2 minutes, 16:9 landscape recommended, with ads disabled and no age restriction.

App Preview resolutions by device

DisplayDevicesPortrait (px)Landscape (px)
iPhone 6.9", 6.5", 6.3", 6.1"iPhone 17 / 16 / 15 / 14 families, iPhone X–XS886 × 19201920 × 886
iPhone 5.5" and 4"iPhone 8 Plus / 7 Plus / 6s Plus, iPhone SE (1st gen)1080 × 19201920 × 1080
iPhone 4.7"iPhone SE (2nd/3rd gen), iPhone 8 / 7 / 6s750 × 13341334 × 750
iPad 13", 12.9", 11", 10.5"iPad Pro, iPad Air, iPad, iPad mini1200 × 16001600 × 1200
iPad 9.7"iPad Pro 9.7, iPad Air 2, iPad mini 4/5900 × 12001200 × 900
Mac and Apple TVLandscape only—1920 × 1080
Apple Vision ProLandscape only—3840 × 2160

Source: Apple App Store Connect — App preview specifications. Apple Watch listings do not accept App Previews. A 9:16 export at 886 × 1920 covers every current iPhone size; add 1080 × 1920 only if you still ship a 5.5" listing.

Step by step

How to make an App Preview in 5 steps

From screenshots to an uploaded App Store preview. The same cut becomes the YouTube promo video Google Play asks for.

  1. 1

    Pick 3–6 screens that tell one story

    Start from the same screenshots you use in your listing: the main outcome first, then the two or three screens that show how it works. Skip settings and empty states.

  2. 2

    Write one caption per scene

    Previews autoplay muted, so each scene needs a 3–6 word caption that names a benefit. Reuse your screenshot headlines and keep them inside the safe zone.

  3. 3

    Generate the storyboard

    Upload the screens to AppLaunchFlow and choose Promo Video. AI plans scene order, pacing, captions, and device motion in a 9:16 App Preview layout you can review and adjust.

  4. 4

    Export to Apple's size

    Export 886 × 1920 (or 1080 × 1920 for legacy 5.5" listings) at 30 fps, 15–30 seconds, H.264 — the format App Store Connect accepts without re-encoding.

  5. 5

    Upload and set the poster frame

    In App Store Connect open the version, drag the video into the media section for each device size, choose the poster frame, then reuse the same cut as a YouTube promo video for Google Play.

Under the Hood

Technical Features

Professional video creation powered by AI and optimized for app store requirements.

3D Device Frames

Flat, angled left, and angled right perspectives. Same high-quality frames used in screenshot exports.

Video Specs

Vertical 9:16 aspect ratio, 30fps, maximum 30 seconds. Optimized for App Store preview requirements.

AI Creative Direction

AI analyzes your screenshots and creates the scene order, concise launch copy, pacing, and device motion for you.

Custom Text Styling

Full typography control for headlines and captions. Match your brand fonts and colors.

Timing Control

Adjust scene duration and transition timing. Fine-tune pacing for maximum impact.

Safe Zones

Automatic safe zone guides to ensure text and key elements aren't cut off on any device.

Promo video alternatives

Where AppLaunchFlow fits

MakeAppShots, Rotato, Previewed, AppVideo, Motionfly, Magic Hour, Mootion, and Runway all solve useful video jobs. AppLaunchFlow is built for the app-launch version of the job: real screenshots in, App Store preview video and social-ready video cuts out.

2026 tools guide

Compare the best App Store preview video tools.

See how AppLaunchFlow, MakeAppShots, Rotato, Previewed, AppVideo, Motionfly, Canva, Figma, Runway, Magic Hour, and Mootion fit different app promo video jobs, including where each tool's boundaries sit and why screenshot-first teams may prefer AppLaunchFlow for making store-ready promo cuts.

Read the App Preview Video Tools guide

Need concrete creative references first? Study the mobile app promo video examples and 30-second script before choosing a production tool.

MakeAppShots

Screenshot-first promo video generation with localized marketing copy.

Use AppLaunchFlow when the same screenshots also need App Store preview videos, Google Play/social cuts, captions, and launch-asset reuse.

Rotato

Manual cinematic 3D device animation and polished mockup videos.

Use AppLaunchFlow when the priority is a fast screenshot-to-storyboard workflow tied to store screenshots, ASO copy, and social exports.

Previewed / AppVideo

Device mockup videos and app preview makers for iOS and Android screens.

Use AppLaunchFlow when promo video scenes should stay aligned with screenshots, app launch copy, localization, and store-ready handoff.

ScreenCraft

Screenshot-led app preview and marketing videos with store-focused templates.

Use AppLaunchFlow when the preview video should stay connected to ASO copy, screenshots, promo assets, localization, and store handoff instead of living as a separate video project.

Motionfly

Compliance-focused App Store preview video guidance and production help.

Use AppLaunchFlow when you want browser-based editing, AI scene order, and reusable social-ready video cuts from existing screenshots.

Magic Hour / Mootion / Runway

General AI video generation, text-to-video, and broad creative video concepts.

Use AppLaunchFlow when the video must show the real app UI, fit App Store and Google Play launch needs, and avoid generic cinematic filler.

Frequently asked questions.

Everything you need to know about creating app promo videos from screenshots

AppLaunchFlow turns the App Store screenshots you already have into an App Store-compliant preview video: AI drafts a storyboard from your screens, you adjust scenes, captions, and timing, and the export meets Apple's app preview format — vertical 9:16, 30fps, up to 30 seconds.

What is an App Store app preview?
An app preview is the short video Apple shows at the top of an App Store product page — up to three per listing, each 15 to 30 seconds, 9:16 vertical, captured from real app footage or screens. It autoplays muted in search results and on the product page, so the first seconds and on-screen captions carry the message.
What's the difference between an app preview and a promo video?
An App Store app preview follows Apple's strict rules: real app content, 15-30 seconds, specific resolutions, muted autoplay. A promo video is the looser marketing cut you use on Google Play (as a YouTube link), social, ads, and landing pages. AppLaunchFlow builds both from the same storyboard, so the app preview and every promo cut stay consistent.
What size should an App Store preview video be?
For every current iPhone size (6.9", 6.5", 6.3", 6.1") Apple accepts 886 × 1920 pixels portrait or 1920 × 886 landscape. Legacy 5.5" listings use 1080 × 1920; 4.7" uses 750 × 1334. iPads take 1200 × 1600 (or 900 × 1200 for 9.7"), Mac and Apple TV 1920 × 1080, Apple Vision Pro 3840 × 2160. Encode H.264 or ProRes 422 HQ at up to 30 fps, under 500 MB.
How long can an app preview video be?
Between 15 and 30 seconds — Apple rejects anything shorter or longer. You can upload up to three previews per device size. Google Play's promo video is a YouTube link instead and should run 30 seconds to 2 minutes.
How do I make an App Store preview video?
Upload your app screenshots and let AI plan the scenes, captions, pacing, and device motion. Review the generated video, make an optional adjustment, and export a 9:16, 30fps video up to 30 seconds — the format App Store Connect expects for app previews.
How do I make an App Store preview video from screenshots?
Upload 3-6 real app screenshots and let AppLaunchFlow create the storyboard, muted captions, scene order, timing, device framing, and poster frame. Review the result, make an optional adjustment, and export an App Store preview-style video that fits Apple's 9:16, 30fps, up-to-30-second structure.
AI promo video generator for mobile apps?
AppLaunchFlow uses AI to turn mobile app screenshots into a storyboarded promo video with editable scene pacing, captions, device frames, poster-frame planning, and App Store, Google Play, social, and landing-page exports.
Promo video generator for App Store and social media formats?
Use AppLaunchFlow when the same screenshot story needs an App Store preview-style cut plus social formats for TikTok, Reels, Shorts, YouTube, launch pages, and paid social. The video stays connected to screenshots, ASO copy, icons, feature graphics, localization, and store handoff.
Can I make a Google Play promo video from app screenshots?
Yes. Upload Android screenshots and let AI create a short Google Play promo video with captions, pacing, device framing, and a poster frame. Review the result, choose the export format, and keep the cut connected to your Play Store screenshots, feature graphics, localized descriptions, and icons.
Can I create a promo video without video editing experience?
Yes. There is no timeline editing or manual planning step: AI creates the scene order, copy, pacing, transitions, typography, and device motion from your screenshots. You can export the result as generated or make an optional adjustment.
What formats work for App Store and social promo videos?
The vertical 9:16 export fits Apple's app preview spec and doubles as Stories, Reels, and Shorts content. For landing pages and feeds, pair it with the 3D mockup animator's wider formats — both use the same design system as your screenshots.
What is the best promo video tool for indie app developers?
For indie developers, AppLaunchFlow is built around the screenshot-to-video workflow: no After Effects, no agency, and the promo video reuses the screenshots, captions, and branding from the rest of your listing. One-time export pricing is available.
What are the tool boundaries, and why use AppLaunchFlow instead of a video editor?
The boundaries are simple: use AppLaunchFlow when you are making a promo video from real app screenshots and need App Store, Google Play, landing-page, or social cuts quickly. Use MakeAppShots or ScreenCraft for narrower screenshot-led preview makers, Rotato for manual cinematic device motion, Canva for generic social templates, Figma for hand-built storyboards, and Runway or Magic Hour for broader AI video concepts.
Best app preview video tools for indie developers?
AppLaunchFlow is best when indie developers need a fast app preview video from real screenshots, with ASO copy, store screenshots, feature graphics, icons, localization, and social cuts in the same launch workflow. MakeAppShots and ScreenCraft are useful app-preview comparisons, Rotato is stronger for manual cinematic 3D motion, Canva for generic templates, Figma for manual storyboards, and Runway for broader AI video concepts.
How is AppLaunchFlow different from MakeAppShots, Rotato, Canva, Figma, Runway, or ScreenCraft?
AppLaunchFlow is the screenshot-to-storyboard workflow for app launches: upload real app screens, generate preview-video scenes, edit captions and pacing, then reuse the same assets for screenshots, social cuts, localization, and store handoff. MakeAppShots and ScreenCraft are narrower preview-video tools, Rotato is better for custom cinematic device animation, Canva and Figma are manual design/storyboard tools, and Runway is a broader AI video generator.
How do I create app marketing videos without a video editor?
Start with screenshots, let AppLaunchFlow propose the video scenes, and use simple controls for captions, timing, transitions, typography, and device angles. You can create App Store preview-style videos and social cuts without After Effects, Premiere, Final Cut Pro, or a manual timeline.
Where can I get app preview video examples for my own app?
AppLaunchFlow creates an app preview video from your real screenshots. AI plans the scene order, captions, device framing, and pacing, so you can review and export an App Store preview or social promo cut without designing the sequence yourself.
Can AppLaunchFlow make a mobile app ad?
Yes. Use the same screenshot-to-storyboard workflow for short mobile app ads on launch pages, Reels, Shorts, TikTok, and paid social. The scenes, typography, and device frames stay aligned with the App Store preview version.
Sources

Promo video requirements AppLaunchFlow is built around.

These official store references anchor the screenshot-to-promo-video workflow for App Store previews, Google Play listing assets, and store-ready video handoff.

Apple App Preview specifications

Apple documents the App Store preview video formats, frame rates, duration, and device-specific requirements that AppLaunchFlow targets for App Store exports.

View source

Apple upload app previews and screenshots

Apple explains where preview videos and screenshots are uploaded in App Store Connect, which is the final handoff step for store-ready promo videos.

View source

Google Play store listing preview assets

Google's Play Console guidance covers store listing graphic and video preview assets for Android apps.

View source

AppLaunchFlow promo video workflow

The AppLaunchFlow workflow turns screenshots into storyboarded promo videos with editable scenes, captions, timing, and app-launch exports.

View source

Ready to ship a promo video?

Turn your screenshots into engaging App Store promo videos. No video editing experience required.

Create a Promo Video

No credit card required