Store Size Requirements

All the screenshot, icon, and video dimensions you need for App Store and Google Play. Copy sizes with one click. Updated for the latest device requirements.

Apple App Store

7 asset categories

Up to 10 screenshots per localization. First 3 are most important.

6.9" Display (iPhone 16 Pro Max)

Required
(9:19.5)

Required for all new apps

6.7" Display (iPhone 15 Plus/Pro Max)

Required
(9:19.5)

Required for all new apps

6.5" Display (iPhone 11 Pro Max)

(9:19.5)

Alternative to 6.7"

6.1" Display (iPhone 14)

(9:19.5)

Scaled from 6.7" if not provided

5.5" Display (iPhone 8 Plus)

(9:16)

For older devices

Quick Reference

App Store Essentials

  • Icon: 1024x1024px (no transparency)
  • iPhone: 1290x2796px or 1284x2778px
  • iPad: 2048x2732px

Play Store Essentials

  • Icon: 512x512px (with alpha)
  • Feature Graphic: 1024x500px
  • Phone: 1080x1920px (min 2 screenshots)

Need to generate app icons?

Use our free icon generator to create all required sizes for both App Store and Play Store in seconds.

Generate Icons

Tips for Store Assets

Screenshots

  • First 2-3 screenshots are most important
  • Use device frames for context
  • Include captions highlighting features
  • Localize for each target market

Icons

  • Keep designs simple and recognizable
  • Avoid text in icons
  • Test on different backgrounds
  • Ensure visibility at small sizes

Ready to build store-ready screenshots?

Pair this tool with the AppLaunchFlow Screenshot Design System and ship assets faster.