Yannick
30-second storyboard
Show one useful product journey
0–5 seconds
Lead with the outcome and recognizable product context.
5–24 seconds
Demonstrate one complete workflow with concise captions.
24–30 seconds
Finish on the strongest proof point and poster-frame candidate.
Apple app previews can be up to 30 seconds long.
Apple lets you show up to three app previews before screenshots.
Use a poster frame because video may not autoplay on every surface.
Google Play supports preview videos through store listing preview assets.
Keep the video focused on real product value, not a generic brand montage.
What Apple calls an app preview
Apple's product page guidance says app previews can be up to 30 seconds long, and you can include up to three previews. App previews appear before screenshots, so the first preview should explain the most important product moment quickly. Apple also supports poster frames, which matter because videos do not always autoplay.
A conversion-safe video structure
- Open with the outcome, not a logo animation.
- Show real app UI and one complete workflow.
- Use short captions that still work muted.
- End with the strongest screen or proof point, not a vague CTA card.
- Pick a poster frame that works as a standalone screenshot.
App Store and Google Play differences
Apple treats app previews as store assets directly attached to the product page. Google Play includes video in its wider preview asset system, alongside screenshots, feature graphics, icons, and descriptions. In both stores, the safest creative approach is the same: show the product honestly and keep claims aligned with the listing.
Export and review checklist
App Store Connect accepts H.264 video in MOV, M4V, or MP4 containers and ProRes 422 HQ in MOV. You can upload up to three previews for each supported device size and language, and Apple notes that processing can take up to 24 hours. Leave time to review the processed result before a scheduled release.
- Make every caption understandable with the sound muted.
- Use real interaction instead of a generic brand montage.
- Select a poster frame that communicates value without playback.
- Match orientation and dimensions to the target device set.
- Review translated captions and localized UI together.
