App Preview Video Requirements 2026: Sizes, Rules & Examples
App preview videos are the quickest way to show motion, workflow, and trust before a user installs. The trick is staying inside store requirements while making the first seconds clear enough to convert.
Apple app previews can be up to 30 seconds long.
Apple lets you show up to three app previews before screenshots.
Use a poster frame because video may not autoplay on every surface.
Google Play supports preview videos through store listing preview assets.
Keep the video focused on real product value, not a generic brand montage.
What Apple calls an app preview
Apple's product page guidance says app previews can be up to 30 seconds long, and you can include up to three previews. App previews appear before screenshots, so the first preview should explain the most important product moment quickly. Apple also supports poster frames, which matter because videos do not always autoplay.
A conversion-safe video structure
- Open with the outcome, not a logo animation.
- Show real app UI and one complete workflow.
- Use short captions that still work muted.
- End with the strongest screen or proof point, not a vague CTA card.
- Pick a poster frame that works as a standalone screenshot.
App Store and Google Play differences
Apple treats app previews as store assets directly attached to the product page. Google Play includes video in its wider preview asset system, alongside screenshots, feature graphics, icons, and descriptions. In both stores, the safest creative approach is the same: show the product honestly and keep claims aligned with the listing.
Official sources
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